Modern media company Tastemade and Kellogg’s Corn Flakes® today announced the winner of their inaugural Holiday Cookie Sleigh Competition. The competition was a part of their latest campaign designed to empower the baker in us all called Tastemade x Kellogg’s Corn Flakes® – Baking a Difference, a fun multi-platform content campaign that inspired creative holiday baking while supporting a local community.
Five bakeries from across the country competed to create their best holiday cookie using Kellogg’s Corn Flakes® in the Corn Flakes Holiday Cookie Sleigh competition.
Celebrity talent judge Ross Mathews revealed Fat and Flour (Los Angeles, CA) as the winning bakery for their caramel corn chewy cookie – watch the reveal HERE. As the winning bakery, Kellogg’s will donate $10,000 on their behalf to the Downtown Women’s Center Los Angeles, the only organization in Los Angeles focused exclusively on serving and empowering women experiencing homelessness and formerly homeless women.
Additional participating bakeries included The Sweet Boutique (Houston, TX), Big Fat Cookie (Chicago, Il), Crust Vegan Bakery (Philadelphia, PA), and Sugar Shane’s (Atlanta, GA).
SEE A VIDEO OF THE REVEAL OF THE WINNERS BELOW:
Al Hawes, Head of Partner Experience and Operations at Tastemade said, “We are so excited to partner with Kellogg’s on this fun competition highlighting Corn Flakes as a holiday baking staple. From our partner bakeries across the country, to celebrity judge Ross Mathews, to our agency partner in Starcom, we’re thrilled to be working with such talented collaborators to bring this campaign to life on a local and national level. This program is a continuation of Tastemade’s mission of turning viewers into doers and we know our audience is always hungry for inspiration this Holiday season and beyond.”
Laura Newman, Senior Director of Brand Marketing at Kellogg Company said, “For generations, Kellogg’s Corn Flakes has been a favorite pantry staple ingredient for both savory and sweet recipes. We are excited to partner with Tastemade to share the joy that Kellogg’s Corn Flakes can bring to holiday baking traditions.”
Nicole Rucker, owner of Fat and Flour in Los Angeles is a chef and author from LA and is known internationally for her rustic desserts and has won several awards for her homespun pies.
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