Here’s a fun store to visit with the grandkids. Global lifestyle brand MINISO opened its first IP Collection Store on May 3 in the American Dream Mall in New Jersey. Echoing MINISO’s “Life is for Fun” slogan, the new IP collection store layout sparks interaction, inviting shoppers to engage with beloved IP characters and products in dedicated zones. Until May 9th, MINISO’s collaboration with the core New Jersey mall features a 16-feet-tall PenPen from MINI Family, alongside a playful ball pool area evoking summertime delight. This creative towering installation not only celebrates MINISO’s store opening but also enriches the shopping experience with fun interactive elements, exemplifying MINISO’s commitment to delivering joy to consumers and rapid growth in the United States.
Through collaborations with nearly 100 renowned global licensers, such as Barbie, Disney, Minions, Snoopy, and Care Bears in the US, the brand has developed a plethora of unique proprietary IP products and innovative store aesthetics, offering consumers an immersive shopping experience. The brand also focuses on its own original design IPs, with unique collections such as the popular MINI Family and Dundun Chicken.
“Our vision is to become the world’s leading IP design retail group, and North America is pivotal in achieving this goal,” said Bella Tu, General Manager of MINISO Overseas Directly Operated Markets and Vice President. “The American Dream store is a key part of our strategy to enhance our global footprint and bring unique, joy-filled shopping experiences to more consumers.”
SOURCE MINISO
