If Rice Krispies treats are among your grandkids’ favorite snacks, here’s some big news in the Halloween baking department. Kellogs has introduced a new Rice Krispies® Shocking Orange Colored Cereal, sure to become your new favorite ingredient for Halloween and fall-themed treats.
“We love seeing the scary-delicious treats families dream up with Kellogg’s Rice Krispies Cereal for the Halloween season and beyond,” said Sadie Garcia, Director of Brand Marketing at Kellogg Company. “Our new Shocking Orange cereal offers the classic flavor and crispy crunch of Kellogg’s Rice Krispies Cereal, plus, the festive color of the fall. From breakfast creations to treats and tricks, we cannot wait to see what kind of creativity this product will inspire.”

Cereal lovers looking to get into the Halloween spirit can find Kellogg’s Rice Krispies Shocking Orange Colored Cereal at retailers nationwide starting in August for a suggested retail price of $4.49 for a 7.50-ounce box and $5.49 for a 12-ounce box.
Shocking Orange features the same original taste and crisped rice cereal crunch that families know and love, with the added fun of festive fall color, so it’s easy to swap into any breakfast bowls or treat-making traditions. Just substitute Shocking Orange for Original in any Rice Krispies homemade treat recipe – it’s that easy!
Or try this cute recipe for Jack-O-Lantern Treats.
SOURCE Kellogg Company
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