Today, Knorr launches “Calling All Chefs,” a contest for U.S. consumers to create their own signature recipes with one key challenge – each eligible recipe will need to stay under $4 per serving. The brand will select four winning recipes that include Knorr product(s), a protein and vegetable, with each winner receiving $10,000 and a chance to be included in Knorr recipe collection. Thanks to a wide-ranging portfolio of sauces, seasonings, sides, stocks and bouillons, there are endless possibilities to uplevel simple, affordable dishes using Knorr products.
To enter this recipe contest, participants will post an original video on their Instagram feed to introduce their unique recipe created using Knorr, while tagging the brand @Knorr and using #KnorrCalingAllChefs. The Knorr culinary team will judge recipes based on taste, presentation, and creativity. Consumers are encouraged to submit recipes that capitalize on food trends and simplicity (10 ingredients or less) for under $4 per serving, utilizing ingredients from Knorr Future 50 list. Four recipes will be chosen as winners and be awarded $10,000 each. The winners will be announced in December on Knorr social media platforms.
“With so many people cooking meals at home over the last few years, we are starting to face some recipe fatigue as families are often consuming the same dishes over and over again,” said Gina Kiroff, Marketing Director for Knorr North America. “Through our ‘Calling All Chefs’ contest, we hope to inspire people to have fun and get creative in the kitchen – using their favorite Knorr products – so that their families can enjoy a meal that is delicious and nutritious, all at an affordable price point of $4 per serving or less.”
To get people inspired, Knorr is sharing an Arroz Con Pollo recipe with an estimated price of $4 per serving.
Winners will be chosen on December 1, 2022 and announced on Knorr’s social channels. For more information, visit Knorr for details.
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