The Reeds at Shelter Haven, New Jersey’s award-winning luxury boutique hotel is once again partnering with Anthropologie, the beloved apparel and home goods retailer, to launch Anthropologie at The Reeds, a curated retail experience featuring a selection of beach favorites inspired by the coastal enclave. Celebrating the second iteration of the partnership, the pop-up will offer weekly VIP shopping experiences complete with one-on-one assistance and complimentary celebratory sips. The storefront will open ahead of Memorial Day on May 13 and will run through Labor Day on September 5, 2022.
“Following the astounding success of our inaugural pop-up with Anthropologie last year, we’re excited to reopen Anthropologie at The Reeds for another season with stunning new collections, expanded hours and the opportunity for a private VIP shopping experience,” said Ron Gorodesky, founder and CEO of Refined Hospitality. “Summer 2022 is predicted to be the ‘Summer of Travel,’ and the Jersey Shore is gearing up for a season like no other. This pop-up is the perfect addition for a stylish summer vacation in Stone Harbor.”
Taking place on Thursday evenings from 6-8 p.m., shoppers can book private appointments online to have full reign of the boutique’s unexpected, distinctive finds for the beach and out on the town. This first-ever private experience for the brand will allow patrons to peruse a rotating selection of Anthropologie’s signature printed dresses, swimsuits, beach-to-dinner coverups, accessories and beauty products that evoke the playful atmosphere of the beach, undisturbed by the daytime beach crowds.
“We are thrilled to reopen at The Reeds this summer and return to Stone Harbor after an incredibly energizing pop-up last season,” said Elizabeth Preis, Chief Marketing Officer for Anthropologie. “Just as travel is trending upward, we have seen the same for our resort-wear styles, and our customers are eager to dress up, get out and celebrate. At Anthropologie we are always creating new, innovative, and exciting shopping experiences for our community and we are delighted to bring a unique, personalized, and expertly curated shopping experience to The Reeds again this summer.”
In addition to the Anthropologie label, standout brands like Agua Bendita and Supergoop! will be showcased to provide shop-goers with the ultimate selection of beachwear, SPF protection and sun accessories. For guests who want to bring the beach home from vacation, the location will display a selection of Anthropologie Home products including Mark Sikes exclusively for Anthropologie inaugural home collection that can be purchased at the pop-up and shipped to any location in the U.S.
For hours, directions and more information on the VIP experience, please contact the shop at 609-368-0100 ext. 3010.
About The Reeds at Shelter Haven
The 58-room luxury boutique, year-round resort is situated on the bay and two blocks from the beach at the corner of 96th Street and Third Avenue. Ideal for couples, weddings and groups, and family travel, The Reeds offers breathtaking seaside views, stunning sunsets, extraordinary guest rooms with coastal chic design and fireplaces in all suites, five dining outlets, exclusive seasonal resort amenities including bay activities and boat docking, a rooftop lounge, plunge pool and daily yoga, convenient access to Stone Harbor’s downtown shopping district, and much more. In 2018, The Reeds unveiled a new guestroom building, full-service luxury spa and fitness facility. The Reeds at Shelter Haven earned premier positions on both Travel + Leisure‘s World’s Best Awards and Conde Nast Traveler‘s Reader’s Choice Awards list multiple years running. For more information, visit www.reedsatshelterhaven.com or call 609-368-0100.