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HomeThe GrandkidsSerendipity3 introduces new brunch menu and frozen hot chocolate flavor

Serendipity3 introduces new brunch menu and frozen hot chocolate flavor

In New York City with the grandkids? Now you can also have lunch at their favorite Instagramable dessert place! Serendipity3 restaurant, an iconic New York City restaurant and home of the world famous Frrrozen Hot Chocolate, has just added brunch items to its menu along with a new Cotton Candy Frrrozen Hot Chocolate flavor. This follows a year of firsts for the iconic restaurant, inlcuding rolling out a vegan menu, introducing the world’s most expensive french fries, and creating the Selena Sundae with part owner and investor Selena Gomez. 

The new brunch menu includes the following new additions, alongside the restaurant’s beloved menu:

  • Avocado Toast ($15.95): includes Guacamole, Pico de Gallo, Pickled Red Onion and Cilantro
  • Smoked Salmon Toast ($24.95): includes Boursin, Red Onion, Pickled Cucumber and Everything Flavors
  • Ham & Bacon Omelet ($19.95): includes Taylor Ham, Bacon and Cheddar-Jack Cheese
  • Greek Omelet ($19.95): includes Feta Cheese, Kalamata Olives, Tomatoes and Oregano
  • Two Fried Eggs or Scrambled with Hash Browns ($19.95): includes Choice of Taylor Ham, Bacon or Avocado
The new serendipitous brunch menu includes the following new additions: Avocado Toast ($15.95), Smoked Salmon Toast ($24.95), Ham & Bacon Omelet ($19.95), Greek Omelet ($19.95) and Two Fried Eggs or Scrambled with Hash Browns ($19.95).

Additionally, Serendipity3 introduced a new Frrrozen Hot Chocolate flavor, Cotton Candy, joining the lineup of flavors, such as the classic, White Chocolate, Cookies and Cream, Pumpkin Spice Latte, Vegan-friendly and others. The new flavor features a Creamy, Dreamy Pink Cotton Candy flavored White Chocolate, Topped with a Mountain of Whipped Cream, a Fluffy Twirl of Cotton Candy and a Cherry on Top ($19.95). 

Serendipity3 has served nearly 30 million of their signature menu item, Frrrozen Hot Chocolate, the iconic secret blend of 14 exotic cocoas. People have traveled from all corners of the world for just one sip of the creamy, dreamy, icy blend of chocolatey goodness.

“We are excited to have Serendipity3 become a go-to brunch destination for New Yorkers and tourists, satisfying diners as we always have since we opened our doors in 1954,” said Chef Joe Calderone, Creative Director of Serendipity3. “Our menu has grown extensively this year and we’re proud to offer diners even more choice – we think they will particularly love the new Cotton Candy Frrrozen Hot Chocolate.”

Recent upgrades include a modern and colorful overhaul with timeless elements including Tiffany lamps and antique clocks.

Known for its popular dishes and decadent desserts, Serendipity3 has captivated millions of patrons since its inception as a restaurant and general store in 1954, and has a celebrity following beginning with Marilyn Monroe, Andy Warhol, Grace Kelly and Cary Grant in the 1950’s, and continuing today with such stars as Beyoncé, Ryan Reynolds, Selena Gomez and Kim Kardashian.

In addition, the restaurant has been the setting of three major Hollywood productions, One Fine Day (1996) with George Clooney and Michelle Pfeiffer, Serendipity (2001) with John Cusack and Kate Beckinsale, and Trust The Man (2005) with Julianne Moore and David Duchovny.

Located at 225 E 60th Street, Serendipity3 is open seven days a week from 11 a.m. until 11 p.m. EST. For more information and to book a reservation, visit:

READ MORE: Traveling with the grandkids in Florida? Here’s 25 new experiences in the heart of Orlando.