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Nutella Lovers: Find out if your holiday baking recipe has what it takes to be “Nutella® Nonna” approved

Ciao Bakers! This holiday season Nutella® is inviting baking enthusiasts to get their signature Nutella recipe “Nutella Nonna Approved” while encouraging families to create special holiday baking memories, together. Those who participate are entered for a chance to win a grand prize trip to Italy and one of 200+ weekly prizes. For every entry through December 11th, Nutella will also donate $1 to Generations United (up to $10,000), a national nonprofit organization that strengthens practices and policies to benefit all generations. And, entering is a piece of cake! Simply share your Nutella holiday recipe on Instagram using #NutellaNonnaContest and tag @Nutella.

To launch the program Nutella has teamed up with Italian baking expert and grandmother and unofficial Nonna to all, Nonna Pia, who is known for her authentic viral Italian cooking videos on social media. Nonna Pia’s irresistible charm and baking wisdom will warm your heart and inspire you to make Nutella treats like never before. Nonna Pia will be helping to approve and award the grand prize recipe winner.


“Just like enjoying Nutella, baking is a universal love language that crosses generations—and nobody’s better at it than Nonnas,” said Noah Szporn, Senior Vice President of Spreads at Ferrero North America. “We’re looking forward to seeing all of the delicious recipes from our fans this holiday season but more importantly, we hope they create wonderful memories baking together.”

“Strengthening the bonds between generations is what Generations United is all about, and, when families come together to bake with Nutella, they’re sure to spread a smile,” added Donna Butts, Executive Director of Generations United. “We are proud to partner with the original hazelnut spread this holiday season to encourage baking collaboration among generations.”

For additional contest details or to learn more on how to sweeten your holiday season with Nutella, visit To learn more about the campaign’s giving opportunities, and how you can make a difference in helping people of all ages come together with Generations United, visit

Does your recipe have what it takes to be Nutella Nonna approved?


NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 U.S. and D.C. who are 18 years of age or older with a valid Instagram account and email account as of the time of entry. Void where prohibited. Submission must be entrant’s original work. Contest/Sweepstakes begins at 12:00:00 AM ET on 11/15/2022 and ends at 11:59:59 PM ET on 12/11/2022. For complete details, including entry, Submission requirements and prizing details/restrictions, see Official Rules available at Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054. $1.00 per eligible entry will be donated to Generations United (up to $10,000 maximum).